This project was a real team effort, and I was thrilled to be a cog in the well-oiled Outside Of Ordinary machine. Having worked with the OOO gang for yonks, I was chuffed to get the call to put the looks together for this Nikwax campaign.
My experience as a colour analyst and commercial stylist earned me the invite, and I was more than happy to get stuck in.
The client provided a harmonious colour palette to be used across each activity, and my role was to source the clothing, organise it into outfits, ensure we had options for colour and size, and then steam, pack, and get it all ready to roll.
Shoot time and outdoor styling, my fav! A clear, windy and blooming cold day when standing still — but the (no warning) uphill walking, stunning views, great chat, and banter made it all rather fun.
You can read more here: https://outdoorsmagic.com/article/news-nikwax-unveils-bold-new-campaign-marking-a-fresh-chapter-for-the-brand/
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